this program is to understand various discipline of management and its integration with marketing to understand the concepts related to marketing and advertising to develop strong concepts of 4p’s for and 7p’s for services to explain the concepts on segmentation, targeting, positioning and differentiation to provide detail learning on sales and various techniques to develop business to increase the customer value and maintaining them through customer relationship management to understand various strategy on product and new product development, pricing, communication mix and channel development.

• bachelor’s degree in any discipline from any recognized university or equivalent degree recognized by a government university.